With 2017/18 as the most recently available full-year data, visitation levels demonstrate a statistical decrease over 2016/17. The performance represents the fourth highest result in Whistler hence the green outer performance icon ring. Both winter and summer experienced a decrease in visitation compared to the previous year, though winter visits reflected the second greatest number of visitors. Finally, it is worth noting that 2017 summer visitation was the second highest count ever and that 2016/17 winter visitation has increased by 24% setting a new record.
Why monitor this
Whistler's tourism economy depends on resort visits, which in turn help to sustain and enrich community life. Calculating the total visits to Whistler provides an understanding of Whistler's economy, the resort's popularity as a tourism destination, the quality of service levels provided and the perceived value of tourism offerings.
What this measures
This indicator measures estimated total visitor counts in Whistler, estimating the number of unique day visits, second home owner visits, and overnight visitors in both winter and summer. Data is collected annually by Tourism Whistler. Results include one full year of visitation starting in winter (November) for year one and finishing in summer (October end) for year two. For example 16/17 represents winter 2016/2017 and summer 2017.