Whistler defines Smart Tourism as a unified and collaborative approach to destination management.

In Whistler, this means striving to ensure our community, environment, and culture are enhanced and supported by tourism. Through Smart Tourism, we want to inspire the community to contribute to a sustainable and equitable future. Together we can shape a destination of which we are all proud.

Smart Tourism is one of four strategic priorities for Whistler Council’s 2023-26 term. The other priorities are housing, climate action and community engagement. The 2023-2026 Strategic Plan outlines the high-level direction of the Resort Municipality of Whistler to help shape community progress during this term of Council. For Smart Tourism, these key initiatives include:

• Refine understanding of capacity constraints with Balance Model.
• Explore potential initiatives and metrics and research tourism advancements in other leading destinations.
• Design parks infrastructure, programming and transportation options to encourage dispersion.
• Provide opportunities for visitors to contribute, participate and learn about Whistler’s culture.

These four priority areas are each supported by key initiatives to move them forward. They underpin all work as the organization provides service to the community.

Read about our Whistler Sessions community visioning exercise.