Consistently ranked one of the top ski resorts in the world, Whistler is a global leader among destination mountain resort communities. Its resilient and vibrant tourism economy is supported by community-wide partnerships focused on economic growth and development. The result is an exceptional vacation destination and a great place to do business.
2015 Whistler Economic Highlights
Key Facts About Whistler Community
- Year round, Whistler attracts over 2.7 million visitors—both destination and regional—with approximately 40% of visitors in winter and 60% in summer, creating four-season cash flow potential.
- Whistler has over 10,000 permanent residents. Average household income in 2013 was $106,411 (vs. $84,080 in B.C.).
- Average population in Whistler per day is over 30,000 people. On average, visitors represent half of the daily population of Whistler.
- Approximately 83% of the population is between the ages of 15 and 64, and the median age is 32.4 years old. Over 60% of the population in Whistler has a college diploma or university degree, contributing to a young and well-educated workforce of over 13,000 employees.
- About 93% of businesses in Whistler are small, locally-owned businesses. The resort encourages entrepreneurship and supports innovative investments.
- For more information about Whistler Facts and Figures, visit www.whistler.ca/monitoring
Economic Partnership Initiative
The Economic Partnership (EPI) Committee is composed of representatives from Tourism Whistler, Whistler Blackcomb, the Hotel Association of Whistler, the RMOW, Whistler Chamber, as well as a Council-appointed community member-at-large. Each EPI Committee member contributes to the planning of Whistler's economic future, to improve the coordination and alignment between key stakeholders, as well as to produce a set of medium term (0 to 5 years) economic development and planning recommendations designed to lead Whistler towards the following goal:
A prosperous resort economy that continues to support a healthy, sustainable resort community; and remains consistent with our unique mountain culture.
The 2016 Key Findings and Economic Planning Report is a strategic medium-term plan designed to grow the resort tourism economy and encourage reinvestment in Whistler. The report summarizes the key findings from the updated 2014/15 economic modelling analyses, updates the progress against the previous strategic plan, and provides 45 phased recommended actions to optimize partners' efforts and support Whistler's ongoing economic success.