Economic Development

Consistently ranked one of the top ski resorts in the world, Whistler is a global leader among destination mountain resort communities. Its resilient and vibrant tourism economy is supported by community-wide partnerships focused on economic growth and development. The result is an exceptional vacation destination and a great place to do business.

Whistler Economic Highlights

 Whistler Economic Highlights

Key Facts About Whistler Community

  • Year round, Whistler attracts over 3 million visitors—both destination and regional—with approximately 40% of visitors in winter and 60% in summer, creating four-season cash flow potential. 
  • Whistler has over 12,000 permanent residents.  
  • Average population in Whistler per day is over 30,000 people. On average, visitors represent 60% of the daily population of Whistler.  
  • Approximately 80% of the population is between the ages of 15 and 64, and the average age is 36.3 years old. Over 60% of the population in Whistler has a college diploma or university degree, contributing to a young and well-educated workforce of over 14,500 employees.
  • The resort encourages entrepreneurship and supports innovative investments.
  • For more information about Whistler Facts and Figures, visit www.whistler.ca/monitoring

Economic Partnership Initiative

2016 EPI Planning report

The Economic Partnership (EPI) Committee is composed of representatives from Tourism Whistler, Whistler Blackcomb, the Hotel Association of Whistler, the RMOW, Whistler Chamber, as well as a Council-appointed community member-at-large. Each EPI Committee member contributes to the planning of Whistler's economic future, to improve the coordination and alignment between key stakeholders, as well as to produce a set of medium term (0 to 5 years) economic development and planning recommendations designed to lead Whistler towards the following goal:

A prosperous resort economy that continues to support a healthy, sustainable resort community; and remains consistent with our unique mountain culture.

The 2016 Key Findings and Economic Planning Report is a strategic medium-term plan designed to grow the resort tourism economy and encourage reinvestment in Whistler. The report summarizes the key findings from the updated 2014/15 economic modelling analyses, updates the progress against the previous strategic plan, and provides 45 phased recommended actions to optimize partners' efforts and support Whistler's ongoing economic success. 

Whistler Economic Highlights Flat Sheet

Highlighted Projects and Programs

Whistler Master Wayfinding and Arrival Experience Strategy
Master Wayfinding Enhancements

The Master Wayfinding Enhancements aim to improve visitors' arrival experience. With improved digital and physical infrastructure and signage visitors and residents will find Whistler easy and friendly to navigate and this will support business success.


Cultural Connector Map
Cultural Tourism

Whistler has a diverse and vibrant arts, culture and heritage scene with attractions such as the Audain Arts Museum, Whistler's stories on the Cultural Connector and many other cultural offerings, including art tours, galleries, and public art installations.  


Vancouver Symphony Orchestral Institute at Whistler
Educational Tourism

Whistler has partnered with various educational providers to develop unique educational programs including the VSO Institute at Whistler, KPU Whistler Design Experience, and Emily Carr University Summer Studio. Programs provide opportunities to discover Whistler through experiential learning.  


Whistler Olympic Plaza festival
Events and Festivals

Whistler not only hosts world-famous festivals, but also has plenty of signature events from sports, concerts, arts and culture, culinary, to family. An animated and vibrant resort gives visitors an unforgettable experience.    


Whistler Olympic Plaza Olympic Rings family
Community Performance Monitoring

The Community Performance monitoring program is a GPS for Whistler's community building journey. The program indicates where Whistler stands, tracks progress, informs decision-making, and ensures accountability towards building quality of life.


GIS Interactive Mapping Tool

The GIS interactive mapping tool has information layers that can be turned on and off, as well as imbedded aerial views. The tool makes it simple to find out more about property information, utilities, recreation, and terrain.