The Smart Tourism Committee is a Select Committee of Council
The Smart Tourism Committee is now recruiting four members-at-large from the community. To apply, please visit Commitee opportunities.
Overview
Each term, Council establishes priorities to steward the community towards this vision. For the 2022-2026 term, Council identified Smart Tourism as a priority. To help advance on this priority, a Smart Tourism Select Committee of Council (STC or Committee) is being introduced.
The primary aims of Committees of Council are to:
- focus on high-level policy and strategy;
- advance Council priorities;
- provide advice and recommendations to Council;
- help solve complex problems through collaboration;
- engage subject-matter experts; and
- collect community perspective.
The Committee acts in an advisory capacity by providing advice and recommendations to Council and staff on a current policy and strategic initiatives.
Smart Tourism is defined as a unified and collaborative approach to destination management. Destination management through the lens of Smart Tourism will ensure that Whistler’s community, environment, and culture continue to be enhanced and supported by tourism. In our exploration of Smart Tourism, we will be questioning what it is for Whistler to be a global leader. We will also be finding productive ways to challenge our community to consider how they can contribute to a sustainable and equitable future and shape a destination of which they are proud.
Mandate
The Committee provides strategic advice to RMOW staff and Council. Guided by Whistler’s Community Vision, “Whistler: A place where our community thrives, nature is protected, and guests are inspired,” and OCP policies the Committee seeks to leverage:
- a collaborative process towards developing an aligned vision for the future of tourism in Whistler that achieves long-term economic resiliency;
- support the resort community to develop and evolve Whistler’s tourism product in line with the Smart Tourism vision and leading regenerative practices; and
- lead a collaborative approach to destination management in Whistler that builds sustainability and resiliency into our economy and community.
Specifically, the Committee supports and advises on the following:
- Identify, share and consider key current and anticipated tourism practices and economic trends to ensure a resilient tourism strategy that ensures/maintains our competitive advantage;
- Review and provide feedback on new strategies and policies as it pertains to Smart Tourism;
- Provide guidance for related resort-wide policy, initiatives and expenditures;
- Achieve alignment and collaboration with resort partners towards a shared vision of Smart Tourism;
- Plan and share resort-wide research, including indicator and target tracking related to Smart Tourism;
- Define roles and responsibilities of various agencies as it pertains to destination management and destination stewardship;
- Review and provide feedback on the development of the three-year Resort Development Strategy;
- Review and provide feedback on Festivals, Events and Animation strategic plan and vision; and
- Provide input and recommendations on the ongoing strategic use and prioritization of hotel tax revenues
- Provide input and recommendation on the ongoing use of parks and recreation infrastructure.
The STC will be guided by the 10 principles of the World Economic Forum’s Global Future Council on Sustainable Tourism.
Members
The Committee includes 14 voting members as follows:
- Mayor
- Two members of Council
- RMOW Chief Administrative Officer
- RMOW General Manager of Corporate Services and Public Safety
- Tourism Whistler, President
- Whistler Blackcomb, Chief Operating Officer
- Whistler Chamber of Commerce, Executive Director
- Squamish Líl̓wat Cultural Centre, Executive Director
- Hotel Association of Whistler Representative
- Restaurant Association of Whistler Representative
- Arts Whistler Representative
- Four Members-at-Large each with expertise in at least one of the following areas:
- strategic thinking and policy analysis
- sustainable development
- destination stewardship
- environmental science and conservation
- innovative technology
- regenerative tourism
- economics
- involvement in local community services with a deep understanding of community issues
- involvement in local community sport and/or recreation
The Committee also includes three non-voting members as follows:
- RMOW Corporate Coordinator, Recording Secretary
- RMOW Manager of Resort Parks Planning
- RMOW Economic Development Officer, Staff Liaison
Meeting schedule
To Be Determined
Meeting agendas and minutes
| Date | Agenda | Meeting Minutes |
|---|---|---|
| TBD | ||
Contact
economicdevelopment@whistler.ca
